Arti Mastercalss is a leaning platform for imparting skills in creative design, vocational skills, fashion, etc. The brief was for create a simple iconic brand that could stand the test of time and be easily replicated across all major print mediums. The tone of the brand was formal, positive and bold.
We created a new Identity that can express a unique brand and visual system to differentiate the brand from its market. We defined the brand direction and developed a design language reflecting the Identity of Arti Masterclass and applied it to various media.